In rare cases, real estate agents have enough personal contacts in their market to drum up business with very little need for a marketing budget. However, in most cases, realtor marketing is imperative if you want to get the phone to ring on a steady basis. You simply must create effective messages that encourage others to call you when they have real estate buying or selling plans in mind. One of the most common questions that real estate agents have relates to their marketing budget. Specifically, they wonder how much should be spent on Realtor marketing. With a closer look, you will be able to determine if you should increase your marketing budget to improve your business.