Real estate attracts a large portion of investors worldwide. It is a big deal for most Americans who invest heavily in the tough real estate sector. Selling or buying a property is a serious deal with major financial and emotional consequences for the parties involved. Therefore, the demand for realtors has significantly increased over the past few years. Today’s property buyers and sellers are keen when it comes to hiring realtors – they conduct intensive research and identify those that suit their personal goals. Realtors should develop and implement effective REALTOR Marketing strategies to win more business in the competitive market.